Social Media Marketing (SMM)

社交平台推廣

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WHAT IS

SMM

​是什麼?

SMM (Social Media Marketing) 指的是在社交平台網站,如 Mewe, FacebookTwitterInstagramLinkedinYoutube、微信公眾號、小紅書、抖音、博客、線上社區、維基、視頻分享網站、圖片分享網站、社交網絡等,進行營銷和公關等活動。SMM與SEO既有很大區别,也有互相促進和交叉的部分。 

企業應用社交平台的方法可以是在社交平台、微博、微信、Blog等之內發布相關的服務信息和產品資訊,然後利用社交平台上的粉絲關注效用和社群效應,從而大大增加企業的產品與服務信息在網絡上的曝光率。


社交平台亦可使企業從通過社交平台實現與潛在客戶之間更爲廣泛的互動。社交平台擁有著平等溝通的功能,更有利於企業與潛在客戶之間保持親和的溝通,持續深化關係。這亦被稱為User Engagement (用戶參與)。

SMM 社交平台推廣的優點

Advantages of Social Media Marketing

不間斷與粉絲保持線上聯繫關係
Non-stop online contact with Fans

由於社交平台行銷(Social media marketing)的核心是建立朋友與粉絲的概念,當你與網友成為朋友或粉絲時,即代表了彼此之間連結了一條持續溝通的橋樑。它不再只是一個看完就忘的連結,而是能持續不斷地透過彼此正向的溝通,來維繫線上關係的正當管道。

Since the core of Social Media Marketing is building up Friends & Fans relationship, when a user becomes Friends and Fans with you, it means a communication network has already built up. It means more than just a normal link, but a never-ending communication channel of positive online relationship.

不間斷與粉絲
保持線上聯繫關係
Non-stop online contact with Fans
​使用者篩選可更精準地接觸目標客群
Allow filtering target customers more accurately

舊有的關鍵字廣告或是部落格行銷,都是以內容為主,當企業下廣告時,目標都是針對某個內容類別或者客戶搜尋的關鍵字。

 但是,到了社交平台行銷的時代,它從內容走向了人脈。您可以透過交友的篩選機制,更精確地接觸行銷所需的目標客群,例如性別、年齡、地區、職業、興趣等等…。 

In the old days, most of the keywords Ads. or blog marketing are based on contents. When a company is placing advertisement, it usually targets only specific content type or search keywords.

However, in the social media marketing era, contents become more Humanize. You can use the filter system to reach your target audience by their gender, age, area, occupation, interest... or more.

​使用者篩選可更精準地接觸目標客群
Allow filtering target customers more accurately

Different Marketing Plans

多種類型的推廣計劃

​以實際粉絲人數取代較難預估的點閱數
Replace hard-to-estimate clicks by actual number of fans

一直以來我們都會用點閱數來評估一個網站的熱門程度。然而點閱數除了難以預估之外,它更是常常是來的快、去的也快。現在,社交平台都透過把點閱數轉換成更實質可估算的粉絲人數數值。

 當您發放任何訊息時,這些粉絲人數的百分比就成了您可估算的點閱率,如此的計算方式會更加的精確與務實。 

From time to time, marketers have used clicks to evaluate the popularity of a website. However, the number is very difficult to predict and unstable. Nowaday, the social platform converts the number of clicks into a more realistic estimation which is the number of fans. When you send out any information, the percentage of these fans will be your estimated click-through rate. Such a calculation will be more accurate and pragmatic.

​以實際粉絲人數取代較難預估的點閱數
Replace hard-to-estimate clicks by actual number of fans
​提高客戶對品牌或產品的忠誠度
Improve customer loyalty to brands or products

 

由於在社交平台行銷中,企業跟粉絲是保持長期的線上聯繫關係。因此,他們會源源不絕地接收您所傳遞出去的訊息。相對地,這也是在增加這些粉絲對您企業的品牌或產品忠誠度。當然,千萬別把社群網站當作廣告群組運用,它是一個顧客服務中心,您要提供的是有用的訊息與服務,進而讓您的朋友或粉絲和您更親近、更熟悉。

In social media marketing, companies are keeping long-term online relationship with their fans. Therefore, they will continue to receive messages from you. Moreover, it means an increasing in these fans' loyalty to your brand or product. Of course, social media platform shouldn't be used as an Advertising group. It's more like a customer service centre. You need to provide useful information and services to get closer with your friends or fans.

​提高客戶對品牌或產品的忠誠度
Improve customer loyalty to brands or products
​提高顧客滿意度
Improve customer satisfaction

 

社交平台行銷的中心思想是顧客關係管理,而非廣告。因此,您要思考的是,如何與您的粉絲相處,進而讓他們滿意、讓他們喜歡您的企業、品牌或產品。當然,這絕不是一朝一夕的工作,而是需要時間與功夫經營的。但是當企業能真正經營龐大的粉絲團隊時,就能體驗到社交平台所發揮的強大口碑效應與人脈價值。

The core concept of ​​social media marketing is customer relationship management rather than advertising. Therefore, you have to think about how to get along with your fans, try to make them happy and make them like your business, brand, or product. Of course, this is not an one-off work, but it takes time and effort. However, when a company accumulated a huge number of fans, it will be advantaged by the powerful value of word-of-mouth and social networking.

​提高顧客滿意度
Improve customer satisfaction

為什麼需要

Facebook / Instagram 廣告?

  • 超過 550萬Facebook 用戶

  • 超過 270萬Instagram 用戶

  • Organic Reach( 自然覆蓋) < 2%

  • 比例上還是比其他媒體便宜

  • 較能針對目標客戶

  • 較多元化、可引流到不同目標

  • ​填補其他平台沒有廣告的缺失

WHY US? 

為何選擇我們?

社交平台推廣

Stick with the latest market trends

​我們緊貼最新市場潮流

中國社交平台推廣

Multimedia Post Creation

​專門為你的平台制作多元化內容。

香港社交平台推廣

Continuous optimization

​持續優化。

Social Media Marketing

​Create Social Media Campaign according to your target audience. 

​根據你的目標市場及客戶制作社交平台活動吸引用戶注意。

國內社交平台推廣

Professional Technical Team setup your Page.

​專業技術人員負責所有平台及廣告設定工作。

Hong Kong Social Media Marketing

Provide clear & easy-to-understand progress report regularly.

​以清晰易明的內容,定期為你提供進度報告。

50+

曾經管理過的

專頁數目

>250%

Facebook / IG 粉絲

平均增長

>150%

Facebook / IG 帖子Engagement Rate(互動率)

平均增長

Facebook Social Media Marketing

高互動性及吸睛帖子創作,大量LIKE及SHARE。

High user engagement & attractive posts create lots of LIKE & SHARE.

客戶剛開始使用我們2個月,每次出帖子的互動率提升。我們配合客戶的推廣內容,制作對應廣告設定。

在短短2個月內

Page Like提升超過 >250%

大部分帖子亦有超過200Like