PPC 

​網上點擊收費廣告

Google / Yahoo 搜尋器

廣告設定

WHAT IS

PPC

​是什麼?

PPC(Pay Per Click)“點擊收費廣告”模式,亦被稱作PFP (Pay-For-Performance:按表現付費) 或 SEM (Search Engine Marketing;搜尋器推廣 ),是目前網上廣告市場中最具有競爭力的廣告計費模式之一。

 

PPC 網上點擊收費廣告是搜尋引擎廣告中最重要的形式,如果企業需要開展搜尋引擎營銷推廣,PPC 網上點擊收費廣告是不容忽視的廣告形式。

 

如果你是廣告主,購買了PPC 點擊收費廣告,那麼只有當你的廣告被點擊了才會產生費用,廣告被展現不產生費用。

 

因此PPC廣告是具有高度的目標性。另外你還可以通過調整每次點擊付費價格來控制自己在特定搜尋結果中的網站排名,完全實現成本可控性。

 

PPC的市場分佈暫以 GOOGLE 廣告 為最大,YAHOO 廣告緊接其後。​而現今 Facebook 廣告亦成為最大的潮流。

PPC 網上點擊收費廣告的優點

Advantages of Pay-Per-Click Advertising

PPC(Pay Per Click)“點擊收費廣告” 可以很快就直接切入目標市場。

競爭對手較市場來的少,就短期的促銷、折扣等宣傳,比較容易有效果。
 

PPC(Pay Per Click)“點擊收費廣告” 能夠很快及時反應市場趨勢,針對熱門關鍵字調整度高。最重要是馬上能夠看到廣告的效果,而不像SEO 服務需要等待一段時間。


如果廣告發揮效果,其經濟效益會不錯,且會有很高的投資回報率,而且對目標市場的掌控性較佳。

PPC(Pay Per Click)Advertising can let your business appear in your target market shortly. Competitors on the search engine are comparatively less than real world. The PPC Ad is a better way to promote short-term Campaigns, Discount events or so on.

Other advantages of PPC are having an immediate market reaction, showing most recent market trends and flexible to adjust keywords selection. Unlike SEO, you will be able to see the result almost immediately.

If the PPC Advertising is doing properly, it will be very cost effective and high return on investment (ROI). More importantly, it provides better controls over target market.

Google / Yahoo Pay-Per-Click Ad. Types

Google / Yahoo 網上點擊收費廣告類型

關鍵字 行銷

Keywords Search

企業購買特定關鍵字,

當用家搜尋該關鍵字時

會見到企業網站出現,

收費按點擊每次收費。

 

 

Client purchase selected keywords, when a user is searching those keywords, they will see client's website are listed as one of the search result. 

They are being​ charged by click.

原生廣告 行銷

Native Advertisement

廣告配合每次曝光的情境,彈性排列組合出適合的大小與排版,讓廣告與周圍內容完美融合。

讓用家看得舒服自然,

​收費按每次點擊收費。

Native Ads are flexible in size and layout, their appearances are perfectly blended with surrounding contents. They will appear on Advertising Partners sites or Apps, and users are usually comfortable about them. They are being​ charged by click. 

目標客戶 再行銷

Re-Marketing

廣告使用目標客戶比對,找出現有客戶及隱藏目標客戶,讓客戶對你的品牌意識提升、推播促銷內容,或是提升行銷成效。

 

Advertising System will use target customer base for comparison, and find out hidden potential customers & current customers. This increases your brand awareness, pushing new promotions or increase promotion effectiveness.

追縱式橫額廣告

Re-Targeting Banner

橫額廣告追縱客戶喜好,針對性地投放在知名網站上,收費按每次點擊計算。

 

Re-targeting Banner Ad trace customer's interests. These Ads will be published on targeted famous website。 They are being​ charged by click.

我們的優勢

成本

需不停付款

停止付款則完全失去流量

時間

批核後即時生效

靈活度較高

時間

因應不同行業/關鍵字/時段/預算

網站可信度

不高

因有錢就可以

目標客戶精準度

不高

因搜尋器會盡可能播出

WHY US? 

為何選擇我們?

Tailor-made Efficient Plan according to your budget & Target.

​為你的目標及預算度身訂造最高效計劃。

Tailor-made contents for your Advertising。

​專門為你的網上廣告進行內容優化。

1 on 1 service to follow up your PPC Plan progress, provide only QUALITY service.

​專人跟進你的 “點擊收費廣告” 進度,絕不粗製濫造。

Tailor-made Localized contents for your online advertisements.

​根據你的目標市場進行地區性的關鍵字分析,並將網上廣告關鍵字有技巧地加插至廣告內。

Professional Technical Team setup your Ads.

​專業技術人員負責所有網上廣告 設定工作。

Provide clear & easy-to-understand progress report regularly.

​以清晰易明的內容,定期為你提供進度報告。

ADDRESS 地址
GET IN TOUCH 聯絡資料

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9 Yin Chong Street, Mong Kok,

Kowloon, Hong Kong

香港九龍旺角煙廠街9號

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